I just read an article that the Big 12 is thinking of selling their/our naming rights. When I saw it I was thinking something line; AT&T/Big 12 but it said that they would drop "Big" and add "McDonald's" or whatever. Total crap IMO.
https://www.espn.com/college-footba...-explores-selling-naming-rights-title-sponsor
https://www.espn.com/college-footba...-explores-selling-naming-rights-title-sponsor