Kaepernick Nike
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Nike stock is now at an all-time high.
Brilliant marketing strategy by Nike.
https://sports.yahoo.com/nike-stock...h-colin-kaepernick-ad-campaign-225007582.html
Says the poster who brought up the stock issue right when the story broke.
Again, this was a brilliant marketing strategy by Nike. Whoever came up with this should get promoted.
It was at an all-time high the day before the Kaepernick announcement. All that happened was the stock recovered its drop from day of announcement.
If a boycott does anything, it will show more over the next several months.
1) Nike ad comes out
2) righty outrage
3) Nike stock drops
4) righty celebrations/heckling
5) Nike stock recovers
6) righty deflection/dismissal/backpedaling
let’s look at facts.
1) Nike stock closed the day before the Kaepernick announcement at 82.20. It is now 83.50. Not much of a move.
2) Nike stock has been moving higher all year
3) the largest single day decrease for Nike by percentage and point value was the day of the announcement.
4) too early to be giving marketing awards for Nike marketers for growing a stock value by a LOWER amount than the previous months.
1) Nike stock closed the day before the Kaepernick announcement at 82.20. It is now 83.50. Not much of a move.
2) Nike stock has been moving higher all year
3) the largest single day decrease for Nike by percentage and point value was the day of the announcement.
4) too early to be giving marketing awards for Nike marketers for growing a stock value by a LOWER amount than the previous months.
Still too early. But doubt you see the left crowing about these numbers like they did two weeks after announcement.
Nike stock has had a tremendous 2018, but growth slowed after Kaepernick announcement.
YTD Nike stock price prior to announcement was a growth of 29.5%. The Dow grew 4% during this time.
After announcement Nike stock up 1.6% versus Dow at 3% growth.
In other words, prior to hitching their wagon to Kaepernick their stock price outperformed the market 7x, but afterwards the market outperformed Nike 2 to 1.
Edit: fixed typo
Nike stock has had a tremendous 2018, but growth slowed after Kaepernick announcement.
YTD Nike stock price prior to announcement was a growth of 29.5%. The Dow grew 4% during this time.
After announcement Nike stock up 1.6% versus Dow at 3% growth.
In other words, prior to hitching their wagon to Kaepernick their stock price outperformed the market 7x, but afterwards the market outperformed Nike 2 to 1.
Edit: fixed typo
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I told my therapist that someone made that typo sometime in the late 2010's, maybe 2018, but I don't know which board it was made on. I also told her that there were 2 other posters that saw it but she probably misunderstood me and wrote down 4. Or maybe it was 5. Or 6. Wait, it was 5.
I’ve been walking around with holes in my Nike shoes for a couple of weeks now. I was in town yesterday and decided to go shopping. For the first time in over 20something years, I bought a pair of cross training non-Nike shoes.
I get to decide what I buy. And I’m never buying Nike again.
I get to decide what I buy. And I’m never buying Nike again.
Good luck on that...Nike’s make most shoes feel like walking on bricks with thumbtacks glued to em.
Asics are pretty much the goat for running shoes.
Everyone I know who runs consistently raves on Brooks. My boss got over 500 miles on his Brooks and they are still holding up. Said he only averaged 300 miles for his Nikes before they broke down. That said, I don't run much so can't attest their durability, but I am very happy with my Asics.
So far, so good here. But this is only the first day so they’re not broke in yet, either.
I had been having some foot pain before the purchase of these new ones. And I may have kept the Nike shoes too long and the foot bed was broken down too much. So I don’t blame Nike for that.
But no foot pain so far with the new shoes and that’s a big plus. I have been on my feet for several hours and have just stopped for lunch. So I’m happy so far.
I have several pairs of Brooks. Very long lasting unless you use them on a rowing machine. In which case, the uppers get holes in about 2 miles of rowing
Brooks Adrenaline is the GOAT. Nike hasn’t put out a decent pair of running shoes for non Kenyans in about 2 decades. Nike = fashion over form.
Nike stock continues to out perform not only their peers, but the market in general.
By no means do I think that has anything to do with the Kaepernick marketing launch, but rather I think it shows how little the power marketing has for a company of their size/stature.
By no means do I think that has anything to do with the Kaepernick marketing launch, but rather I think it shows how little the power marketing has for a company of their size/stature.
The important thing to me is that they aren’t getting any of MY money. Others are free to do as they will.
I have no reason to doubt you at all. However I would say that the majority of people who expressed, and continue to express, this sentiment are lying or have have not held true.
I’ll never buy Nike again. They lost me forever. But I’d be interested in seeing their internal marketing research to know how true your theory is.
And I’m content to let others make their own choices. Conserve principles in action. No hard feelings.
Hmmm. Nike stick down 2.1% since Kaepernick announcement, which is same amount for Under Armour. Puma stock down only .9%.
No. September 4th, 2018 (the day before the Kaepernick launch) Nike stock closed at $79.60. Nike stock closed yesterday at $80.45.
Incorrect. They announced on Sep 3rd. That was Labor Day and markets were closed. So market close for Nike, on Aug 31st, before Kaepernick News was released, was $82.20 and now it is $80.45.
We are seeing two very different things. The ad was launched Wednesday, September 5th.
https://www.google.com/amp/s/amp.bu...e-releases-colin-kaepernick-commercial-2018-9
https://www.google.com/amp/s/nypost...releases-colin-kaepernicks-just-do-it-ad/amp/
Just perform a simple search on google and twitter. Literally hundreds of thousands of tweets about the Nike Kaepernick announcement on Sept 3rd.
Here is an ESPN article dated Sep 3rd:
http://www.espn.com/nfl/story/_/id/...k-face-nike-just-do-30th-anniversary-campaign
Here is a NY Times article on Sep 3rd:
https://www.nytimes.com/2018/09/03/sports/kaepernick-nike.html
And.... Colin Kaepernick tweeted out the news along with a teaser of the ad on his Twitter account on Sept 3rd.
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Our metrics are simply different. Both of us are correct. I’m simply saying that the negative impact that many predicted (not just here, but nationally) didn’t really come to fruition.
I’m not trying to defend the campaign (although it didn’t bother me in the least). I’m just saying that a company with scope and scale of Nike is immune to one decision really crippling them.
Our metrics are different because you used the wrong date. It’s okay to admit you messed up on that. No biggie. And it is not “my dates” those are the correct dates.
And I certainly don’t dispute that Nike stock has outperformed the major stock indexes since the announcement. But to say it outperforms their peers is not necessarily accurate.
