In Another Edition Of Go Woke Go Broke

[2012Bearcat]

Victoria's Secret ditches prioritizing wokeness over 'sexiness' after sales drop

Victoria's Secret will be shifting away from woke, body-positive marketing in order to stem the tide of the brand's declining sales in the last few years.

www.foxbusiness.com

Who knew, people don't want to see overweight women and trannies in lingerie. SMFH the lack of common sense in the supposedly highly educated younger generations is mind blowing.

 

[LAY THE WOODY]

If bud light has taught us anything.

 

[JimmyBob]

If bud light has taught us anything.

The "bastages" damned sure forgot the basic of "late night is a warm place to put it."

 

[LAY THE WOODY]

The "bastages" damned sure forgot the basic of "late night is a warm place to put it."

Sir, please do not elaborate any further.

 

[JimmyBob]

Sir, please do not elaborate any further.

I wasn't planning on showing picutres.

 

[LAY THE WOODY]

I wasn't planning on showing picutres.

Appreciate that. 🤣

 

[HighStickHarry]

“The drop in Victoria’s Secret’s sales also followed the company’s move to make its board of directors mostly female.”

 

[kruxter]

Imagine that.

 

[aix_xpert]

Its amazing how companies miss the most basic economic lessons. This is marketing 101. VS was an 'exclusive' company. Their product was more expensive and appealed to a specific version of sexy that not everyone fits, and thus those who did get it were getting something special. Like the difference between a Rolex and a Timex. And they OWNED that market. However, to chase today's equality/DEI movement, they gave up sexy, and they chose to become inclusive in their products. Noble goal and it increased their potential customer pool, but it damaged their biggest competitive edge, which was their exclusivity. Now they compete with Walmart, Target and JCPenny's to sell 'anyone' underwear (at a higher price I might add), and those prior customers who wanted the sexy 'special' VS is now buying it online elsewhere.