Where Oklahoma State athletics rank among nation's top 75 most valuable sports programs
Jacob UnruhThe Oklahoman
Oklahoma State was listed as one of the top 75 college sports programs in the nation, according to athletics valuations released Thursday by CNBC.
The rankings were limited to schools that participate in the NCAA Football Bowl Subdivision (FBS) because it “tends to attract top players" and excluded military academies.
The top of the list is dominated by teams from the Southeastern Conference (SEC) and Big Ten Conference, which have massive media rights deals.
The Big 12 as a whole is valued at $6.7 billion, according to the report.
Here’s where OSU ranks:
Where does Oklahoma State rank?
The Oklahoma State Cowboys are ranked No. 46 with a valuation of $500 million. The Pokes' revenue is listed at $122 million.The Cowboys are coming off a 3-9 football season that concluded with nine straight losses — all in Big 12 play — and have since restructured their entire coaching staff. Head coach Mike Gundy's contract was reduced and he hired an entirely new offensive and defensive coaching staff.
OSU men's basketball is coming off a 12-20 season in 2023-24, leading to the firing of Mike Boynton. The Cowboys hired Steve Lutz and are 7-3 this season.
How did the other Big 12 Conference teams rank?
| Name | Rank | Valuation | Revenue |
| Texas Tech | 33 | $619m | $147m |
| Kansas | 37 | $553m | $128m |
| TCU | 39 | $542m | $149m |
| Arizona | 41 | $532m | $143m |
| Baylor | 44 | $513m | $137m |
| Oklahoma State | 46 | $500m | $122m |
| Iowa State | 48 | $492m | $116m |
| Colorado | 55 | $470m | $127m |
| Utah | 56 | $468m | $126m |
| Kansas State | 57 | $444m | $102m |
| West Virginia | 60 | $403m | $106m |
| BYU | 64 | $357m | $106m |
| Arizona State | 68 | $279m | $115m |
| Cincinnati | 69 | $216m | $87m |
| UCF | 70 | $181m | $85m |
| Houston | Not listed | Not listed | Not listed |
