Serious post:
Awfully easy to target your anxiety about the future into an identifiable "foe". Especially if you perceive that "foe" to be contrary to your ideology. In the end, everything Google, Facebook, Apple, et al does, someone else is trying to do better, faster, cheaper.
The idea that search is somehow a utility is ludicrous. Multiple competitors exist. There is no monopoly of ideas or technology that precludes someone from overtaking the market leader. The real threat to the Google search business isn't even really search - it is a paradigm shifting approach in a university lab or garage somewhere. Focusing on any one segment of the existing business models of any of the large technology leaders is fool hardy.
