Are you hearing anything on creativity for "money?"
There have been things thrown around such as investments, participation in marketing/advertising, clinic/club building and promotion.
DT is smart, these parents are smart. If Bo/Jax/etc. are my kids, give me an investment package with some advertising pay and the ability to profit off of building a club over lump sum money. Of course, if the lump sum is big enough, I'll do those things on my own and include the Program.
It just seems short-sighted to me to not take in every angle of possibility in regards to money and promotion while keeping a culture alive.