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Whether it's smart or not? I'm agnostic. You're wrong about "all these craft brewers will have to compete with the big boys like InBev if they are going to survive" though, of that I'm certain.It is a smart move by them. They have a lot of debt on their balance sheet. They know that this next three years of competition will not be mom and pop players, but rather big firms with already established marketing and wholesale markets investing in established brand names. All these craft brewers will have to compete with the big boys like InBev if they are going to survive and this influx of capital should be a good thing if they use it for expansion of the brand.
Whether it's smart or not? I'm agnostic. You're wrong about "all these craft brewers will have to compete with the big boys like InBev if they are going to survive" though, of that I'm certain.
Really? I am wrong? Seems like you are stating a fact there. I will admit I might be wrong, but I don't think I am. To support my point AB InBev has bought at least 4 craft breweries in the last three years including Goose Island and Elysian. Just this last month they bought Golden Road. Craft breweries will have to compete for tap and shelf space that major distributors like InBev already have locked up in a market that is becoming more and more crowded with small craft breweries. A major european distributor bought Boulevard Brewing in 2013 and has other "craft breweries" in its sights this year. Bloomberg actually wrote an article asking the questions of will crafts survive the big boys. http://www.bloomberg.com/news/features/2015-06-25/can-craft-beer-survive-ab-inbev- My AB InBev stock keeps going up while craft brewers struggle to make payroll and take on massive debt like Dog Fish Head did.