SIAP
Apparently Yormark has set up some sort of deal to sell the naming rights to a title sponsor. The deal would potentially take the name "Big" out of Big 12 and replace it with the title sponsor's name. Could be one of the largest commercial deals in collegiate athletics history.
Apparently Yormark has set up some sort of deal to sell the naming rights to a title sponsor. The deal would potentially take the name "Big" out of Big 12 and replace it with the title sponsor's name. Could be one of the largest commercial deals in collegiate athletics history.
