When Roger Ailes left Fox News and became an advisor to his campaign.
Tone and presentation of campaign and message completely shifted. More on message.
Both have seemed be great moves... as well as Kellyanne Conway.The Breitbart involvement is the best thing. Tapping into the so-called 'alt right' and outmaneuvering Hillary and the MSM has fueled his rise as much as him toning down his Trump-ometer and trying to look more presidential - which probably Ailes should get credit for.