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Article about OSU, NIL, and the two collectives that are in the works.

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MegaPoke is insane
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May 29, 2001
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STILLWATER – You’ve heard me rail about it on radio, read my rants about NIL and how schools ranging from Texas with the Pancake Society paying each scholarship offensive lineman $50,000 annually to BYU with a booster funding walk-ons room, board, and tuition to Miami, Fla. football players across the board taking $6,000 to post positive about a workout facility on their social media. There have been reports of all kinds of money being offered, and although strictly against the few rules out there on NIL, reports of those payments being used to entice recruits.
Last week Oklahoma State head coach Mike Gundy went to Alabama to speak in Nick Saban’s coaching clinic. Gundy said the two head coaches got about an hour of one-on-one time to talk. Part of that talk was about off the field issues like NIL and how it could impact the cultures the two head coaches have built and value greatly in their programs.
Oddly enough in the aftermath of the two coaches having time to talk, Alabama formally announced their new collective. Oklahoma State hasn’t announced anything, but they are close and Pokes Report got a heads up on the foundation of two collectives for Oklahoma State scholarship-athletes.
Oklahoma State University President Dr. Kayse Shrum’s husband, the First Cowboy in Darren Shrum was on the radio with me on Triple Play Sports this past week and Shrum first complimented athletic director Chad Weiberg on his leadership on that issue.
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Bruce Waterfield/OSU Athletics
Chad Weiberg has been busy with NIL study and development.
“I think Chad Weiberg, our athletic director, has done a very good job of being guarded about this initially, because different people like Texas and Florida have done some interesting things and it has been like the wild, wild west,” Schrum said. “Who knows when the NCAA may come out and put more rules and regulations in regarding NIL.”
Oklahoma State, like it appears Alabama has, put together a plan that will stand the test of any increased restrictions and be competitive with the free wheelers that are out there trying to hand out money.
“I think I can share this, we actually have a couple of NIL collectives,” Shrum revealed. “One of them is for profit and I believe that is called Unbridled. That is a graduate of Oklahoma State that has put that together. Then we will also have another that is nonprofit and that will be called Pokes with a Purpose. They are hoping to get their approval, 501c3 and all that approved in the next two or three weeks. Then we’re hoping to see some good things for our athletes as soon as the fall.”
Alabama calls there third-party collective High Tide Traditions. It is designed to establish business opportunities and brand awareness to benefit student-athletes.
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University of Alabama Athletics
Saban just wrapped up spring practice Saturday with the A-Day Game.
“Since we arrived at Alabama, helping our players develop personally, academically and athletically has been an important part of our program,” Saban said of the collective and how it was developed. “As a football player at Alabama, you have the opportunity to create value for your brand every day that you are part of the program. We are excited that High Tide Traditions is partnering with our players to help create unique NIL opportunities.”
Alabama and rival Auburn had the added step of needing Alabama state law (HB404) to be repealed to allow for a collective to be established to pay the student-athletes.
“The previous bill did not allow anybody from the university to be associated with it,” Alabama director of athletics Greg Byrne told The Athletic. “You’re not allowed to have it be a recruiting incentive, so we cannot have it be on that side of it. We can talk about name, image and likeness during the recruiting process, which we think most schools are doing, and then we can show that we support High Tide Traditions as the collective that we think is going to be doing things the right way to give us the best opportunity to support our student-athletes, support name, image and likeness opportunities for them that will further enhance their experience here at Alabama.”
Oklahoma State head coach Mike Gundy has been kept apprised of how Weiberg and the athletic department as a whole have advanced. It is important to Gundy to keep the culture of his program and not have an NIL situation that destroys.
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Bruce Waterfield/OSU Athletics
Gundy conducts spring practice but keeps up with the big picture issues.
“What direction it's going to go from now moving forward, who's going to police it, what the mandates will be, I'm not sure,” Gundy said on April 4. “We're just living day to day with this. So myself, Chad Weiberg, and Dr. (Kayse) Shrum and some others are coming together to come up with what we're creating and calling a model of consistency here. NIL that would allow us to do the things that we feel like are important to enhance the student-athletes opportunities when they're in school competing and get an education. But they're not going to be tied contractually to anything we're doing to keep them from doing a separate NIL deal. Time is just going to tell us how this all pans out over the next, I'm guessing, six to nine months. We're going to find out a lot more as we move forward."
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Pat Kinnison - Chief Photographer
Premium subscribers can see Collin Oliver with us at Bad Brads on Saturday.
They are moving forward, Oklahoma State scholarship athletes will all receive just under $6,000 in the academic allowed payments documented earlier this year and possible because of last summer’s Supreme Court ruling. Then the collectives kick in, and each athlete can still do his own third. Pokes Report is paying defensive end Collin Oliver to come spend time with us this Saturday at Bad Brads after the football Spring Finale.
 
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