1) Men's Bathroom Urinal Partitions - add urinal partitions to all men's bathrooms. Having no urinal partitions creates "pee fright" or "pee anxiety" (also called bashful bladder or shy bladder syndrome), which drastically slows down the men's bathroom lines. Adding these urinal partitions would be the single greatest addition for men's game day experience. Below are some examples of some urinal partitions and they only cost about $100 each (please consider adding these inside GIA too). In addition, oSu could paint the bathroom walls or bathroom stall doors with murals (or create a car wrap type of sticker) highlighting Cowboy greats along with a short story for people to read while they wait in line.
https://www.allpartitions.com/toilparurscr.html
https://toiletpartitions.com/screens/plastic-laminate
2) Urinal & Stall Marketing Billboards - sell advertising in each urinal and stall to help pay for things like the above mentioned urinal partitions. These billboards are hung above each urinal and on the inside of the bathroom stalls. The athletic department could even use these billboards to advertise the oSu app, tickets for other sports like baseball or basketball season tickets, etc. Here are some examples of billboards for urinals and stalls.
https://www.bluelinemedia.com/restroom-indoor-advertising
3) Carnival Type Games - baseball stadiums have done a pretty good job of adding to the fan experience. Anyways, in the stadium they had many kid games like you would see at a traveling carnival or at an amusement park like Six Flags Great America where fans can win prizes. Some of these games could be sports games like having to throw a baseball and have to guess the correct speed on the second pitch, or a football game where a person has to throw a football and hit moving targets or through different sized holes, or a basketball shooting contest where a person has to has to make 3 baskets in a row, or score a goal by kicking a soccer ball into a small goal or by guessing the correct speed of the soccer ball (like the baseball game).
The above mentioned games can be setup on the ground level under the stadium bleachers. Make this space more usable by laying concrete instead of the gravel, add better lighting, add some TV monitors, some large fans to move the air, some water misting stations to cool fans off, and a lot more picnic tables for people to watch these games and have a place to relax and eat out of the sun with friends & family. In my opinion, this is currently a HUGE missed opportunity for the oSu marketing department to put merchandise in the hands of their biggest fans. Plus, it helps to keep fans entertained (like young kids, college students who want to win a prize for that special girl, adults wanting to prove their youth, etc.) and more importantly it helps people create lifelong memories and stories from their experience. Additionally, more revenue in being generated on game days and they can staff these booths with current oSu players, former players, & coaches from those teams (drawing more fans to these games and making the experiences even more memorable). This would help other athletic programs promote their teams, create goodwill with the fans, create added excitement and anticipation, and ultimately get more fans to attend games for other sports (more ticket sales = larger athletic budgets).
4) Interactive App - this would be a free interactive app that a person can upgrade to play for $5 per game to win oSu merchandise. A person playing this type of game can earn points from trivia and by predicting events in the game (like scores at each quarter, running yards, passing yards, total sacks, total turnovers, running TD, passing TD, etc). The good news is this app will help oSu generate more money for the athletic department (from the $5 per game subscription fees) AND it will keep fans interested and engaged during those dead times in games (before the game and between quarters). If oSu is worried fans would get distracted from the games, they could require fans to submit their picks before the game or during halftime. In addition, oSu could help to advertise this app by using the urinal billboards to explain the app and by listing the Top 10 people on the video boards at the end of each quarter. Then the top 10 people at the end of a game would be recognized on the jumbotron and rewarded with oSu merchandise, tickets to other sports, free food and beverages on a gift card to be used at the next game (making them want to return), and receive a personal pass to walk on the field and into the locker room after the game for a behind-the-scenes tour of the complex. To make this app happen, oSu could add these features to a current oSu app or use a third party vendor like www.kwarter.com. This kind of competition could also be used to determine who participates in sponsored events like the BOk throw at halftime and help to keep fans at the stadium until the end of the game to see if they are in the top 10 (winners must be present to win).
5) Stadium Wifi – adding more FREE wifi will allow the athletic department to really push fans to use their app where the fans will be able to do things like watch instant replays and highlights from the game (like the NFL fans do at places like the Chicago Bears stadium).
6) Stadium Tours – Add tours of stadium in the spring & summer for the fans. Charge a small amount so fans are more likely to attended the tours (maybe charge $15 per child under 18 or senior citizen and charge $20 per adult so any average fan can still attend). Then schedule tours around a break for lunch and dinner so fans can eat and meet players. Also, use this amount to offset any costs to pay others to do these tours (maybe people within the athletic department can have first priority to lead these tours for the additional pay). Allow fans to take as many photos as they want and ask them to post to social media and tag oSu in the picture to be eligible to win merchandise at the end of the tour (FREE advertising to thousands of their friends and family). Then at the end of the tour give the winners some merchandise so they show the oSu brand wherever they go and the tour will have exceed their expectations.
7) Stadium & Concessions – add the ability to order and pay for food using an oSu app, then being to go pick up their food once it is ready in a certain line at the restaurant they just ordered from by having them scan a QR code receipt (confirming exactly what they ordered). Add a map of the stadium on the same app which shows fans exactly where they are located (using GPS) in relation to each unique concession stand (with a full menu and pricing). In addition, the stadium map layout should be displayed before the game on the 4 smaller jumbotrons, on the back of the program guides (for no additional costs), and in a video on the main jumbotron explaining the benefits of the oSu app and to remind people in the stadium where to go to find each unique concession stand, the locations of the carnival type games, etc.
8) Stadium Seating Changes – move college students seating (from 326, 327, 328, 329, 330) to endzone lower level seats (in sections 108, 209, 210, 211, 212, 213, 214). This will put the students closer to the field and give our football team a better home field advantage because the students are extremely loud and disruptive to the other team.
Add wider club style seats down the middle of the stadium in sections 104, 105, 205, 206, 305, 306 and split the north side to match in sections 117, 118, 225, 331 with more isles and wider seating.
Implement zone pricing for club seats with highest donors getting first priority with a donation of $5000 or more for the platinum seats (508, 558) and $3500 or more for gold seats (506, 507, 509, 510, 556, 557, 559, 560). The platinum and gold seats should include 3 free alcoholic beverage coupons per game which can be scanned at the bar or they can be ordered in the oSu app along with their food order which is delivered to their seat, then $2500 silver seats (503, 504, 505, 511, 512, 513, 553, 554, 555, 561, 562, 563), $2000 bronze seats (502, 514, 552, 564) and for $1500 trial seats which a person can lose year-to-year if demand exceeds supply or if there are new people who have never tried club seats (501, 515, 551, 565). In addition, add outdoor/indoor seating on the roof of the stadium only for Club & Suite donors (something like a "steak" restaurant on the southside and "Seafood" restaurant on the northside and have it catered from local restaurants).
9) Stadium Safety & Traffic Flow Enhancements – Add a total of two new ramps from the ground level to the second levels on the north and south side of the stadium (next to the existing stairs). The new ramps (not stairs) are needed for the elderly, little children, pregnant women, and injured people. These ramps would decrease OSU’s chances of being sued if someone takes a hard fall going up or down the stairs (especially when it is extremely crowded after a game). In addition, these new ramps would add more exits to help with traffic flow after a normal game or in case there was a need for a quick evacuation.
10) oSu Cheerleader Flags - when the cheerleaders run off the field, the flags end up spelling UUU SSS OOO and the student section chants it. Order new flags with an "O" on one side and an "S" on the other side (with material in between to keep them from showing through).
If you have a great idea you want to share or you want to tweak an idea, please describe it in your post.
https://www.allpartitions.com/toilparurscr.html
https://toiletpartitions.com/screens/plastic-laminate
2) Urinal & Stall Marketing Billboards - sell advertising in each urinal and stall to help pay for things like the above mentioned urinal partitions. These billboards are hung above each urinal and on the inside of the bathroom stalls. The athletic department could even use these billboards to advertise the oSu app, tickets for other sports like baseball or basketball season tickets, etc. Here are some examples of billboards for urinals and stalls.
https://www.bluelinemedia.com/restroom-indoor-advertising
3) Carnival Type Games - baseball stadiums have done a pretty good job of adding to the fan experience. Anyways, in the stadium they had many kid games like you would see at a traveling carnival or at an amusement park like Six Flags Great America where fans can win prizes. Some of these games could be sports games like having to throw a baseball and have to guess the correct speed on the second pitch, or a football game where a person has to throw a football and hit moving targets or through different sized holes, or a basketball shooting contest where a person has to has to make 3 baskets in a row, or score a goal by kicking a soccer ball into a small goal or by guessing the correct speed of the soccer ball (like the baseball game).
The above mentioned games can be setup on the ground level under the stadium bleachers. Make this space more usable by laying concrete instead of the gravel, add better lighting, add some TV monitors, some large fans to move the air, some water misting stations to cool fans off, and a lot more picnic tables for people to watch these games and have a place to relax and eat out of the sun with friends & family. In my opinion, this is currently a HUGE missed opportunity for the oSu marketing department to put merchandise in the hands of their biggest fans. Plus, it helps to keep fans entertained (like young kids, college students who want to win a prize for that special girl, adults wanting to prove their youth, etc.) and more importantly it helps people create lifelong memories and stories from their experience. Additionally, more revenue in being generated on game days and they can staff these booths with current oSu players, former players, & coaches from those teams (drawing more fans to these games and making the experiences even more memorable). This would help other athletic programs promote their teams, create goodwill with the fans, create added excitement and anticipation, and ultimately get more fans to attend games for other sports (more ticket sales = larger athletic budgets).
4) Interactive App - this would be a free interactive app that a person can upgrade to play for $5 per game to win oSu merchandise. A person playing this type of game can earn points from trivia and by predicting events in the game (like scores at each quarter, running yards, passing yards, total sacks, total turnovers, running TD, passing TD, etc). The good news is this app will help oSu generate more money for the athletic department (from the $5 per game subscription fees) AND it will keep fans interested and engaged during those dead times in games (before the game and between quarters). If oSu is worried fans would get distracted from the games, they could require fans to submit their picks before the game or during halftime. In addition, oSu could help to advertise this app by using the urinal billboards to explain the app and by listing the Top 10 people on the video boards at the end of each quarter. Then the top 10 people at the end of a game would be recognized on the jumbotron and rewarded with oSu merchandise, tickets to other sports, free food and beverages on a gift card to be used at the next game (making them want to return), and receive a personal pass to walk on the field and into the locker room after the game for a behind-the-scenes tour of the complex. To make this app happen, oSu could add these features to a current oSu app or use a third party vendor like www.kwarter.com. This kind of competition could also be used to determine who participates in sponsored events like the BOk throw at halftime and help to keep fans at the stadium until the end of the game to see if they are in the top 10 (winners must be present to win).
5) Stadium Wifi – adding more FREE wifi will allow the athletic department to really push fans to use their app where the fans will be able to do things like watch instant replays and highlights from the game (like the NFL fans do at places like the Chicago Bears stadium).
6) Stadium Tours – Add tours of stadium in the spring & summer for the fans. Charge a small amount so fans are more likely to attended the tours (maybe charge $15 per child under 18 or senior citizen and charge $20 per adult so any average fan can still attend). Then schedule tours around a break for lunch and dinner so fans can eat and meet players. Also, use this amount to offset any costs to pay others to do these tours (maybe people within the athletic department can have first priority to lead these tours for the additional pay). Allow fans to take as many photos as they want and ask them to post to social media and tag oSu in the picture to be eligible to win merchandise at the end of the tour (FREE advertising to thousands of their friends and family). Then at the end of the tour give the winners some merchandise so they show the oSu brand wherever they go and the tour will have exceed their expectations.
7) Stadium & Concessions – add the ability to order and pay for food using an oSu app, then being to go pick up their food once it is ready in a certain line at the restaurant they just ordered from by having them scan a QR code receipt (confirming exactly what they ordered). Add a map of the stadium on the same app which shows fans exactly where they are located (using GPS) in relation to each unique concession stand (with a full menu and pricing). In addition, the stadium map layout should be displayed before the game on the 4 smaller jumbotrons, on the back of the program guides (for no additional costs), and in a video on the main jumbotron explaining the benefits of the oSu app and to remind people in the stadium where to go to find each unique concession stand, the locations of the carnival type games, etc.
8) Stadium Seating Changes – move college students seating (from 326, 327, 328, 329, 330) to endzone lower level seats (in sections 108, 209, 210, 211, 212, 213, 214). This will put the students closer to the field and give our football team a better home field advantage because the students are extremely loud and disruptive to the other team.
Add wider club style seats down the middle of the stadium in sections 104, 105, 205, 206, 305, 306 and split the north side to match in sections 117, 118, 225, 331 with more isles and wider seating.
Implement zone pricing for club seats with highest donors getting first priority with a donation of $5000 or more for the platinum seats (508, 558) and $3500 or more for gold seats (506, 507, 509, 510, 556, 557, 559, 560). The platinum and gold seats should include 3 free alcoholic beverage coupons per game which can be scanned at the bar or they can be ordered in the oSu app along with their food order which is delivered to their seat, then $2500 silver seats (503, 504, 505, 511, 512, 513, 553, 554, 555, 561, 562, 563), $2000 bronze seats (502, 514, 552, 564) and for $1500 trial seats which a person can lose year-to-year if demand exceeds supply or if there are new people who have never tried club seats (501, 515, 551, 565). In addition, add outdoor/indoor seating on the roof of the stadium only for Club & Suite donors (something like a "steak" restaurant on the southside and "Seafood" restaurant on the northside and have it catered from local restaurants).
9) Stadium Safety & Traffic Flow Enhancements – Add a total of two new ramps from the ground level to the second levels on the north and south side of the stadium (next to the existing stairs). The new ramps (not stairs) are needed for the elderly, little children, pregnant women, and injured people. These ramps would decrease OSU’s chances of being sued if someone takes a hard fall going up or down the stairs (especially when it is extremely crowded after a game). In addition, these new ramps would add more exits to help with traffic flow after a normal game or in case there was a need for a quick evacuation.
10) oSu Cheerleader Flags - when the cheerleaders run off the field, the flags end up spelling UUU SSS OOO and the student section chants it. Order new flags with an "O" on one side and an "S" on the other side (with material in between to keep them from showing through).
If you have a great idea you want to share or you want to tweak an idea, please describe it in your post.
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