This is the Most Important Statistic for Oklahoma State's Athletic and Football Future
STILLWATER – Just this week word has come out through a story from The Athletic that the Group of Five schools are pondering starting their own playoff. There is no doubt that the future of the College Football Playoff will put many more millions of dollars in the hands of Power Four schools, but more of a pittance in the coffers of the Group of Five. Our new good friend Tony Altimore has deleivered the most important statistic to consider for membership on a future “super league”. There has already been suggestions that is coming sooner rather than later.
Already been this spring there has been an idea, a theory, or a suggestion from a group called College Sports Tomorrow (CST for short). This group includes NFL league executive Brian Rolapp, Philadelphia 76ers owner David Blitzer, Syracuse chancellor Kent Syverud, West Virginia Univrsity President E. Gorden Gee, and search firm executive Len Perna of TurnkeyZRG, the firm that places nearly all the top athletic directors and conference commissioners, including recently the Big Ten Conference commissioner Tony Petitti.
They came up with a plan that would have the top 70 programs — all members of four major conferences, plus Notre Dame, former Pac-12 members Oregon State and Washington State and new ACC member SMU — as permanent members. The schools would be organaized in seven 10-team conferences primarily based on geography. There would be an eighth 10-team division that would be promoted from the other remaining 130-schools in the FBS of college football. That 10-schools division would rotate based on performance. Think Premier League soccer in Europe.
The newly created SEC and Big Ten partnership, not called an alliance, would like to be the sterring wheel, compass, and navigation system toward the future of college athletics. SEC commissioner Greg Sankey fancies himself a potential future commissioner of a super league. His recent statement on a guest appearance on The Paul Finebaum Show didn’t have him proposing all the answers, just an accurate statement of where college football and college sports currently resides.
“It’s never going to be the way it was, but it does not have to be the way it is,” Sankey said to Finebaum and his audience.
I don’t know if a super league is coming in the next year or if it may be a decade away. My gut feeling is it is closer than it is further.
Tony Altimore, who we have quoted is brilliant marketeer, analyst, strategist, and consultant. Altimore has been a CIA analyst, has worked at some of the top consulting firms, and now has his own firm. He is a college sports and football junkie that graduated from the University of Southern California.
“You guys know that I think these "Super League" discussions are just really good BizDev thought leadership / ideation from the HR search firm who's running them (kudos to them for it, though), and most experts say that their 80 number is way too high,” Altimore said in reference to the Super League proposal. “I don't know what the "right" number is, but to add a little fuel the fire, here are the total reg. season rated TV audiences from the Top 60 teams since 2016, in groups of 10.
Seven years, minus the 2020 COVID football season. These are the network numbers and you know what is going to lead to and pay for a Super League. It will be the television networks, so they will want the absolute top draws. Greg Sankey might be loyal to a Vanderbilt in the SEC. Tony Petitti might be loyal to an Indiana, Northwestern, Maryland, or Purdue but ESPN, FOX, CBS, or NBC won’t be. They want the best draws.
Here are the top 40 from Tony Altimore’s graphic. The schools we could see being in competition for an elite Super League.
Top 20 School Conference No. of Viewers 2016-23 Next 20 School Conference No. of Viewers 2016-23
1. Ohio State Big 10 413.5 M 21 Ole Miss SEC 119.7 M
2. Alabama SEC 406.3 M 22, Washington Big 10 116.6 M
3. Michigan Big 10 362.4 M 23. Arkansas SEC 113.8 M
4. Notre Dame Ind. 280.1 M 24. Iowa Big 10 103.8 M
5. Georgia SEC 262.0 M 25. Oklahoma State Big 12 102.9 M
6. Penn State Big 10 240.9 M 26. Miami (Fla.) ACC 100.0 M
7. LSU SEC 240.0 M 27. TCU Big 12 95.3 M
8. Oklahoma SEC 228.6 M 28. UCLA Big 10 95.0 M
9. Auburn SEC 225.1 M 29. Colorado Big 12 90.5 M
10. Texas SEC 196.3 M 30. Miss. State SEC 86.1 M
11. Clemson ACC 195.5 M 31. Louisville ACC 81.8 M
12. Florida SEC 194.5 M 32. Indiana Big 10 79.8 M
13. Tennessee SEC 179.4 M 33. Navy AAC 79.1 M
14. Florida St. ACC 176.7 M 34. Stanford ACC 75.3 M
15. USC Big 10 165.3 M 35. West Virginia Big 12 72.9 M
16. Texas A&M SEC 162.2 M 36. South Carolina SEC 72.1 M
17. Wisconsin Big 10 157.4 M 37. Washington State Pac-12 69.8 M
18. Michigan State Big 10 149.5 M 38. Army AAC 66.2 M
19. Oregon Big 10 141.7 M 39. Utah Big 12 64.8 M
20. Nebraska Big 10 120.2 M 40. Maryland Big 10 63.2 M
Pretty telling and very important, critical numbers for the future of all of these universities and academies.
I promise you, a campaign to reach 100 million people would cost a lot. YouTube estimates it would cost approximately $5 million to get 100-million views on their platform. A Super Bowl ad is said to reach approximately $100-million viewers. For the most recent Super Bowl the 30 second ads were costing $7-million.
Very important numbers for Oklahoma State and you can thank Cowboy football for delivering those numbers.
STILLWATER – Just this week word has come out through a story from The Athletic that the Group of Five schools are pondering starting their own playoff. There is no doubt that the future of the College Football Playoff will put many more millions of dollars in the hands of Power Four schools, but more of a pittance in the coffers of the Group of Five. Our new good friend Tony Altimore has deleivered the most important statistic to consider for membership on a future “super league”. There has already been suggestions that is coming sooner rather than later.
Already been this spring there has been an idea, a theory, or a suggestion from a group called College Sports Tomorrow (CST for short). This group includes NFL league executive Brian Rolapp, Philadelphia 76ers owner David Blitzer, Syracuse chancellor Kent Syverud, West Virginia Univrsity President E. Gorden Gee, and search firm executive Len Perna of TurnkeyZRG, the firm that places nearly all the top athletic directors and conference commissioners, including recently the Big Ten Conference commissioner Tony Petitti.
They came up with a plan that would have the top 70 programs — all members of four major conferences, plus Notre Dame, former Pac-12 members Oregon State and Washington State and new ACC member SMU — as permanent members. The schools would be organaized in seven 10-team conferences primarily based on geography. There would be an eighth 10-team division that would be promoted from the other remaining 130-schools in the FBS of college football. That 10-schools division would rotate based on performance. Think Premier League soccer in Europe.
The newly created SEC and Big Ten partnership, not called an alliance, would like to be the sterring wheel, compass, and navigation system toward the future of college athletics. SEC commissioner Greg Sankey fancies himself a potential future commissioner of a super league. His recent statement on a guest appearance on The Paul Finebaum Show didn’t have him proposing all the answers, just an accurate statement of where college football and college sports currently resides.
“It’s never going to be the way it was, but it does not have to be the way it is,” Sankey said to Finebaum and his audience.
I don’t know if a super league is coming in the next year or if it may be a decade away. My gut feeling is it is closer than it is further.
Tony Altimore, who we have quoted is brilliant marketeer, analyst, strategist, and consultant. Altimore has been a CIA analyst, has worked at some of the top consulting firms, and now has his own firm. He is a college sports and football junkie that graduated from the University of Southern California.
“You guys know that I think these "Super League" discussions are just really good BizDev thought leadership / ideation from the HR search firm who's running them (kudos to them for it, though), and most experts say that their 80 number is way too high,” Altimore said in reference to the Super League proposal. “I don't know what the "right" number is, but to add a little fuel the fire, here are the total reg. season rated TV audiences from the Top 60 teams since 2016, in groups of 10.
Seven years, minus the 2020 COVID football season. These are the network numbers and you know what is going to lead to and pay for a Super League. It will be the television networks, so they will want the absolute top draws. Greg Sankey might be loyal to a Vanderbilt in the SEC. Tony Petitti might be loyal to an Indiana, Northwestern, Maryland, or Purdue but ESPN, FOX, CBS, or NBC won’t be. They want the best draws.
Here are the top 40 from Tony Altimore’s graphic. The schools we could see being in competition for an elite Super League.
Top 20 School Conference No. of Viewers 2016-23 Next 20 School Conference No. of Viewers 2016-23
1. Ohio State Big 10 413.5 M 21 Ole Miss SEC 119.7 M
2. Alabama SEC 406.3 M 22, Washington Big 10 116.6 M
3. Michigan Big 10 362.4 M 23. Arkansas SEC 113.8 M
4. Notre Dame Ind. 280.1 M 24. Iowa Big 10 103.8 M
5. Georgia SEC 262.0 M 25. Oklahoma State Big 12 102.9 M
6. Penn State Big 10 240.9 M 26. Miami (Fla.) ACC 100.0 M
7. LSU SEC 240.0 M 27. TCU Big 12 95.3 M
8. Oklahoma SEC 228.6 M 28. UCLA Big 10 95.0 M
9. Auburn SEC 225.1 M 29. Colorado Big 12 90.5 M
10. Texas SEC 196.3 M 30. Miss. State SEC 86.1 M
11. Clemson ACC 195.5 M 31. Louisville ACC 81.8 M
12. Florida SEC 194.5 M 32. Indiana Big 10 79.8 M
13. Tennessee SEC 179.4 M 33. Navy AAC 79.1 M
14. Florida St. ACC 176.7 M 34. Stanford ACC 75.3 M
15. USC Big 10 165.3 M 35. West Virginia Big 12 72.9 M
16. Texas A&M SEC 162.2 M 36. South Carolina SEC 72.1 M
17. Wisconsin Big 10 157.4 M 37. Washington State Pac-12 69.8 M
18. Michigan State Big 10 149.5 M 38. Army AAC 66.2 M
19. Oregon Big 10 141.7 M 39. Utah Big 12 64.8 M
20. Nebraska Big 10 120.2 M 40. Maryland Big 10 63.2 M
Pretty telling and very important, critical numbers for the future of all of these universities and academies.
I promise you, a campaign to reach 100 million people would cost a lot. YouTube estimates it would cost approximately $5 million to get 100-million views on their platform. A Super Bowl ad is said to reach approximately $100-million viewers. For the most recent Super Bowl the 30 second ads were costing $7-million.
Very important numbers for Oklahoma State and you can thank Cowboy football for delivering those numbers.
