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Part 1 of 2
I am a 60-year-old Scotsman with a penchant for red suspenders, oolong tea, and the novels of Walter Scott—so no one will ever accuse me of being an arbiter of cool. But to understand politics and even geopolitics you have to understand culture, which is sometimes—often—upstream of both. And to understand culture you have to understand, well, vibes.
Specifically, vibe shifts.
The pop culture commentator Sean Monahan
identified three mini-epochs between 2003 and 2020: Hipster/Indie (ca. 2003–9), Post-Internet/Techno (ca. 2010–16), and Hypebeast/Woke (ca. 2016–20). Each was defined by a distinct aesthetic, and the vibe shift from one to the other was swift and palpable. As the pandemic receded,
New York magazine’s Allison P. Davis predicted that another vibe shift
had to be approaching. (And indeed, Monahan has dubbed the new epoch “Pilled/Scene.”)
I confess none of this meant much to me. I couldn’t tell a hypebeast from a hipster if my life depended on it.
But the term finally clicked—and acquired a powerful significance—when it was imported to the world of tech. In a clever Substack post in February,
Santiago Pliego tried to sum up the change that had occurred from the epoch of woke—which began with the cancellation of James Damore by Google in 2017—to the unfiltered era of Elon Musk’s X.
“Fundamentally,” Pliego wrote, “the Vibe Shift is a return to—a championing of—Reality, a rejection of the bureaucratic, the cowardly, the guilt-driven; a return to greatness, courage, and joyous ambition.” To be precise:
The Vibe Shift is spurning the fake and therapeutic and reclaiming the authentic and concrete.
The Vibe Shift is a healthy suspicion of credentialism and a return to human judgment.
The Vibe Shift is living not by lies, and instead speaking the truth—whatever the cost.
The Vibe Shift is directly facing our tumultuous times, refusing to blackpill, and choosing to build instead.
The vibe shift hit American politics on the night of November 5. What no one foresaw was that it would almost immediately go global, too.
The crude way to think about this is just geopolitical physics. The American electorate decisively reelects Donald Trump. Ergo: The
German government falls, the
French government falls, the South Korean president
declares martial law, Bashar al-Assad
flees Syria. There’s an economic chain reaction, too.
Bitcoin rallies, the
dollar rallies, U.S.
stocks rally,
Tesla rallies. Meanwhile, the
Russian currency weakens, China
slides deeper into deflation, and Iran’s
economy reels.
One catchphrase that sums it up: It’s like Trump’s already president.
If the vibe shift in culture is about founder mode versus diversity, equity, and inclusion committees, the global vibe shift is about peace through strength versus chaos through de-escalation. It’s Daddy’s Home—not the fraying liberal international order.
“It must be nice, it must be nice,”
sang Lin-Manuel Miranda, “to have Washington on your side.” It must be nice to have Trump, too. The Argentine president, Javier Milei—a radical libertarian who has taken a chainsaw to the bloated bureaucracy of Buenos Aires—is one of the lucky few foreign leaders on whom Trump smiles. The global vibe shift is very good for Milei because in many ways, he started it. A year ago, at Davos, he was treated as a kind of Mad Hatter. Now he’s in the Palm Beach Rat Pack, right next to Don and Elon. If Milei needs more help from the International Monetary Fund, he’ll get it.
President of Argentina Javier Milei greets followers after speaking during the Conservative Political Action Conference on December 4, 2024 in Buenos Aires, Argentina. (Tomas Cuesta via Getty Images)
Canada, America’s nearest neighbor, certainly felt the vibe shift on November 25 when Trump threatened to impose a
25-percent tariff on both Canada and Mexico on his first day in power unless fentanyl and illegal migrants stopped crossing into the United States from their territories. Four days later, Justin Trudeau
was in Mar-a-Lago. The Canadian prime minister soon realized he’d bought a ticket to be trolled when Trump
suggested over dinner that Canada become the 51st state.
Mexico’s president Claudia Sheinbaum tried to hang tough, warning Trump that Mexico would “meet tariffs with tariffs,” according to
The Economist. But when the two leaders spoke, her tone was emollient. Not long after that, the Mexican military
seized over a ton of fentanyl pills—the largest hit against the opioid smugglers in the country’s history. Cause, meet effect.
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