It Pays to be a Wyoming Cowboy

[CBradSmith]

Last summer the University of Wyoming unveiled its new marketing slogan, “The world needs more cowboys.” The campaign lauded self-reliance, grit and courage and suggested that anyone with this caliber of character can be a cowboy.

This being the American campus in 2018, more than two dozen faculty complained. Communications professor Tracey Owens Patton said that “what goes behind the term cowboy” is “erasure, racism, sexism, heterosexism, and genocide.” The university’s Committee on Women & People of Color wrote in a letter that the marketing campaign “risks casting UW as a place where only people who identify with white, male, and able-bodied connotations of ‘cowboy’ belong.”

 

[CBradSmith]

Despite the griping, the Board of Trustees voted unanimously in July to keep the slogan. Students, alumni and sports fans apparently weren’t offended. The university bookstore sold out of “the world needs more cowboys” T-shirts the first week they hit the shelves.

 

[CBradSmith]

Competing against more than 1,000 colleges, the University of Wyoming's video won “best of show” in the Educational Advertising Awards competition, and the overall “the world needs more cowboys” campaign got a silver award. The university also won regional awards from the American Advertising Federation in a competition not limited to higher ed.

 

[CBradSmith]

You Leftists are a joke.

 

[imprimis]

It's always the vocal minority that gets too much attention.

 

[CBradSmith]

@Syskatine get in here and condemn this. Your clown car spectrum of folks did so when it came out.

 

[Ostatedchi]

Great story and video. Thanks for posting. Wish OSU had done that.

 

[CBradSmith]

Great story and video. Thanks for posting. Wish OSU had done that.

The video is thoughtful and inclusive.

Leftist nuts like @Syskatine do what they do.

 

[JimmyBob]

The video is thoughtful and inclusive.

Yes Virginia, but it doesn't have the right music:

 

[Syskatine]

Sorry Brad, got home late from the satisfying win.

I'm not gonna click your stupid video and I don't give a shit what you or a faculty member at Wyoming thinks about anything.

 

[CBradSmith]

Sorry Brad, got home late from the satisfying win.

I'm not gonna click your stupid video and I don't give a shit what you or a faculty member at Wyoming thinks about anything.

 

[JimmyBob]

Sorry Brad, got home late from the satisfying win.

I'm not gonna click your stupid video and I don't give a shit what you or a faculty member at Wyoming thinks about anything.

 

[HighStickHarry]

Sorry Brad, got home late from the satisfying win.

I'm not gonna click your stupid video and I don't give a shit what you or a faculty member at Wyoming thinks about anything.

 

[osu_orangestreak]

Do those supposed academics even know history?

"A significant number of African-Americanfreedmen also were drawn to cowboy life, in part because there was not quite as much discrimination in the west as in other areas of American society at the time.[54] A significant number of Mexicans and American Indians already living in the region also worked as cowboys"

It also believed that up to 40% of cowboys were black or Hispanic.

 

[MegaPoke]

You Leftists are a joke.

Racism and genicide? Not a history professor I hope.

 

[xplor58]

If I remember correctly didn't cowboys evolve from vaqueros?

 

[OSU_Orlando]

That’s a great campaign. Hits at their core brand message while also being incredibly forward thinking and not shy about being inclusive to others.

 

[imprimis]

Isn't that how those nimrods make raspberry iced tea?

 

[EvilPOKES]

Bunch of snowflake pussies. UW is wrong, also. OSU's Cowboys is what is needed...

 

[wyomingosualum]

My tax dollars at work!

 

[trapped_in_tx]

Do those supposed academics even know history?

"A significant number of African-Americanfreedmen also were drawn to cowboy life, in part because there was not quite as much discrimination in the west as in other areas of American society at the time.[54] A significant number of Mexicans and American Indians already living in the region also worked as cowboys"

It also believed that up to 40% of cowboys were black or Hispanic.

But in all the westerns I've seen the cowboys are always white...

Surely Hollywood didn't misrepresent the 19th century American West?

 

[JimmyBob]

But in all the westerns I've seen the cowboys are always white...

You should get out more often:

 

[Headhunter]

Liberals have lost their freaking minds twisting everything into identity politics.

That video was awesome and very inclusive. Congrats UW. I would be very proud if OSU had come up with that message.

 

[Bitter Creek]

Do those supposed academics even know history?

"A significant number of African-Americanfreedmen also were drawn to cowboy life, in part because there was not quite as much discrimination in the west as in other areas of American society at the time.[54] A significant number of Mexicans and American Indians already living in the region also worked as cowboys"

It also believed that up to 40% of cowboys were black or Hispanic.

That was my first thought when I heard the story this morning. They are either ignorant of history or are hoping to re-write it to fit their views.

How much dumber can they get. (Sys - that was not a challenge).