I am going to assume Colorado’s is so low because their top players are getting sponsorship deals and get paid direct from the sponsors.
Where Do Big 12 Football Programs Rank in NIL Spending?
The recruiting landscape has changed dramatically in recent years, and the almighty dollar is more powerful than ever when it comes to landing the best talent in college football. Conferences like the Big Ten and SEC have morphed into “Super Conferences,” piling up the nation’s richest and most...
www.heartlandcollegesports.com